Google Adsense – Keyword Value

Sunday, 4. April 2010

Adsense Keyword Value – Easy Internet Profit

Easy internet profit can be made using Google Adsense, well at least in theory. But it take more than a website and Google Adsense to make money. If your site is strictly made to profit from Adsense, you’ll really need to maximize long-tail keyword research. To maximize your profits, you need to know how much each long tail keyword is worth to Google. Once you know how much Google stands to make, you can extrapolate how much you could earn with each click.

Plug In Profits With Adwords Traffic Estimator

For example, if you were a webmaster writing a dating website, the first step would be to decide your audience. The next step would be to research which longtail keywords are naturally associated with dating. This is easily done by using the Google AdWords Keyword Tool. Once you have a list of long tail key words, you’ll need to paste these keywords into the Google Adwords Traffic Estimator. The results of this search will give you the price range for the top three positions of each keyword selection.

Now that you have an idea which keywords pay the best, you can tailor your pages and articles to give you the best return.

  • Write your page with a keyword density of %3 – %5
  • Include your keyword in the page title and URL
  • Ensure keyword placement at the beginning, middle, and end of the article
  • Use synonyms of your chosen keyword
  • Utilize Adsense section targeting to increase ad relevancy

So when I used these steps on an imaginary online dating service site I found the following key words to have the most searches and the highest payout:

  • online dating service
  • online dating services
  • free online dating service
  • free online dating services
  • free dating
  • dating personals

For just this selection of dating keywords, the range was $1.32 – $4.14. The average $2.04 per click. After you decide your site structure, you would write your core pages around these lucrative dating keywords. Remember to wrap the main body of text with the section targeting code:

” <!– google_ad_section_start –> Main dating keywords text that is fully optimized. <!– google_ad_section_end –> “

I have a really helpful keyword section targeting article to help you along with this also. Good luck with your Google Adsense program. Remember to bookmark this blog and to check back often for informative Search Engine Optimization articles.

SEO For Blogs – Defining Your Audience

Monday, 29. March 2010

A Successful Blog Starts By Defining Your Audience and Niche

A successful blog can be measured in a number of different ways. The easiest way to measure a blogs success is analytically. How many visitors in the demographic you are targeting are visiting your site? The second way is revenue; how much money, duckets, dollars, chavo, or pesos. And finally, user interaction; is your blog truly Web 2.0?

Successful Blogs Define Audience and Niche

For instance, let’s say you have about dating. There are 180,000,000 pages that relate to “dating” indexed by Google. The chances of someone finding your site by searching for dating are pretty slim. But when you narrow the scope of your blog to free dating, the number of competing pages drops to 41,500,000 pages, about %23 of the total number of matches to dating. And if you take this one word further and make the search absolutely free dating, the total search responses drop to 2,060,000 indexed pages, about %1 of the original search.

So let’s say you are a dating expert, and want to start a blog about free dating. To bring in traffic from search engines, you’ll need to narrow your focus to article or pages with 3 – 6 keywords, often referred to long tail keywords. For example, the following are the top longtail keywords for “free dating”:

  • Free dating online
  • Free dating site
  • Free dating service
  • Free online dating services
  • Dating for free

These different niche keywords all have to do with your defined audience, people looking for advice on free dating. If your blog has an advertising network showing relevant ads, the chances of increased revenue are maximized from the relevant ads being shown. If you have are looking for interaction with your visitors, the likelihood of people making contact are greater now due how specific each page is.

Now that you are writing your article topics for your target audience, you’ll want to breadcrumb your site. Simply put, if you are writing an article, and you mention a key word that is developed in a different page, use that keyword to link to the page in question. You can even use that keyword to link to a category or tag page. This will help your readers find the articles they are looking for, but as an incidental bonus, your entire site will start to rank better in the search engine results page.

If your site is already written, don’t worry. You can go back and make minor edits to individual pages to better optimize keywords, keyword density, and intrasite linking strategy. By employing these tips you can turn a broad keyword into longtail keyword magic.

Search Engine Optimziation – Site Structure For Blogs

Saturday, 6. March 2010

Site Structure For Blogs Helps Search Engine Positioning

Site structure helps websites position well in the search engine results page. This is a well known fact.  For the webmaster that is making a traditional static website, site structure is fairly straightforward. Decide what the site is about, choose the directory branch hierarchy, narrow down to more specific categories, and then drill down to specific topics.

Site structure for bloggers isn’t quite as straightforward. The blog platform has certain code constraints that make it a little more of a challenge to optimize your site structure. This article is going to focus on optimizing the Wordpress blog platform.

Planning site structure for blogs

The first step to getting the site structure correct for a blog is to figure out what the logical categories will be. The best way to determine a logical category hierarchy is to use the Google Keyword Tool. Enter your keyword, type in the security code, and click “Get Keyword Ideas”. I used dating as my keyword. From there, you have a list of longtail keywords. From there, you should pick keywords that can support many different articles. I would choose online dating, ethnic dating, religious dating, dating services, and dating advice.

Next you need to set-up your blog to accept your site structure hierarchy. First you click on the dash board button in the top left.

Word Press Site Structure Step One

Next you click on Settings. In the Settings tab you need to click on Permalinks.

Word Press Site Structure

The last step is to ensure the radio button, “Custom Structure” is checked. In the User Field next to it, type in ” /%category%/%postname%/ “. Next click the ” Save Changes ” button.

The outcome will be similar to http://ez-internet-money.com/category/how-to/search-engine-optimization/ For more information, Matt Cutts from Google comments on site structure in this Google Search Engine Optimization video.

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