Old blog posts often have relevant information. But it is quite common that after the blog post reaches its first birthday, it might only garner %1 of the page views from 1 year of age forward. How do you get visitors to read these older articles?
If you haven’t done anything to promote these pages, then chances are the majority of the traffic that these article receive are from search engines. And there is nothing wrong with this. But to capitalize on these older blog posts, you’ll need to be proactive about Search Engine Optimization and Internet Promotion.
Before you start linking to old posts, you need to reread the blog posts to remember the flavor of the article. Next, go through your current articles and find the two most related and add the link as textual links. At the bottom of the post add a small sentence that says. “If you liked this, I recommend this Search Engine Optimization article.”
Another great way to get traffic to these older posts is to have a recommended reading list in your blog roll. This is simply a links section using your targeted keywords and pointing the links to the articles you want people to read. I recommend changing up your recommended articles on a bi-weekly or monthly basis.
One last way is internet promotion through social media. When you comment on other blogs, use a targeted keyword in the name section, and then place a link to the article in the website section. Another way is to post a link in Twitter. Finally, add links to your Facebook and Myspace pages.
Armed with these tools, you’ll be able to get more traffic to these deep links and also offer your visitors great articles at the same time.
Internet Promotion And Search Engine Optimization Are Not The Same
As a business owner or manager, you probably realize the importance your website in making sales or promoting your brand or message. Your website is often the primary resource for clients, customers, and information seekers. Without these visitors, your site is not adding anything to your bottom line and may even be costing your business money! You are wasting money paying a web designer money for constant updates to your site if the site isn’t converting visitors into revenue. But do you know how to get visitors to your site?
Internet Promotion And SEO – Two Different Ways To Get More Visitors
Internet promotion is leveraging the power of the internet to bring visitors to your site. “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results…” [1] To get a better idea of how each one has a place in your online marketing strategy, let’s take a look at how each one accomplishes this task.
Internet Promotion
Internet promotion can be thought of advertising and marketing for your website. This can accomplished in many different ways. The most commonly recognized and accepted way is advertising on another website that attracts the same visitor demographic that you want to target. Another popular and widely accepted form of internet promotion is the use of social networking. This grassroots promotion includes sites like Facebook and Myspace and also the use of blogging and micro-blogging. Search engine marketing is a form of advertising in which you ad is placed in a search engine results page when someone is using a search engine.
Other forms of internet promotion that aren’t as widely used or accepted are traffic exchanges, paid to read emails, paid to surf sites, and viral marketing such as ebooks. These typically are low cost/low reward methods that do not produce long term results. Instead they are used as a “short term stop gap” measure or as a form of blitzkrieg marketing used to deliver large amounts of traffic for a short duration. A good example of blitzkrieg internet marketing is the use of a traffic exchange, paid to read email, paid to surf, and search engine marketing over the period of 3-4 days leading up to a release of a new product or a massive sale.
Search Engine Optimization
Search engine optimization, also known as SEO, is the manipulation of website code, site structure, inbound and outbound links, and site content to provide a favorable position in search engine results. For example, search engines recognize bold text and place more importance on the emphasized term search engine optimization than the do on the non-emphasized term search engine optimization. Including keywords into your site and page web addresses can have a positive affect on search engine results placement. Finally, the number and quality of links pointing to and away from your site can affect your results placement.
Online Marketing Strategy
As you begin to develop your website, a very important consideration to have early on is your online marketing strategy. Simply put, how you are going to get people to your site. SEO has a lot of importance in the initial design of the site and slowly tapers off to periodic maintenance and support. Internet promotion initially is important to get the word out that the site is live and people should visit it. After that, promotion is a small daily task until there is a new release, sale, or important news to spread.
As with most businesses, your internet marketing budget is limited. It is important to deploy your resources at the correct time to maximize the rate of return on every dollar spent. By identifying the differences between internet promotion and SEO you can now get the most out of every dollar spent.
Site Structure For Blogs Helps Search Engine Positioning
Site structure helps websites position well in the search engine results page. This is a well known fact. For the webmaster that is making a traditional static website, site structure is fairly straightforward. Decide what the site is about, choose the directory branch hierarchy, narrow down to more specific categories, and then drill down to specific topics.
Site structure for bloggers isn’t quite as straightforward. The blog platform has certain code constraints that make it a little more of a challenge to optimize your site structure. This article is going to focus on optimizing the WordPress blog platform.
Planning site structure for blogs
The first step to getting the site structure correct for a blog is to figure out what the logical categories will be. The best way to determine a logical category hierarchy is to use the Google Keyword Tool. Enter your keyword, type in the security code, and click “Get Keyword Ideas”. I used dating as my keyword. From there, you have a list of longtail keywords. From there, you should pick keywords that can support many different articles. I would choose online dating, ethnic dating, religious dating, dating services, and dating advice.
Next you need to set-up your blog to accept your site structure hierarchy. First you click on the dash board button in the top left.
Next you click on Settings. In the Settings tab you need to click on Permalinks.
The last step is to ensure the radio button, “Custom Structure” is checked. In the User Field next to it, type in ” /%category%/%postname%/ “. Next click the ” Save Changes ” button.
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