Wednesday, 12. May 2010
ALT tags bring visitors to your site from image searches
Search engine optimization is all about getting ranked high in the search engine results page for a specific search query. And ALT attributes for your your images and other other media do indeed help your web page rank higher if the ALT tags are indeed keywords your are trying to rank for. But does it matter to you if your visitors land on your page because they are looking for information on Kim Kardashian or looking for pictures of Kim Kardashian?
This is the main difference between using image ALT tags for SEO and image ALT attributes for internet promotion. If you care about organic search engine results, then use the ALT tags to gain that last bit of SEO juice to give you that edge. If you care more about traffic, then ALT attributes could bring you more traffic naturally than the normal search engine results page does, either way you won’t lose by using image ALT tags.
Kim Kardashian is tagged on my webpage
If you are ready for better placement in the search engine results page and more traffic from image searches, then it is time to supercharge your images. If you examine the Kim Kardashian bikini tag below…
- Kim Kardashian Bikini
… you’ll find the following information:
- Image Title: Kim Kardashian Bikini
- Image Location: kim_bikini.jpg
- Alt Text: Kim Kardashian Bikini
- WP Caption Text: Kim Kardashian Bikini
As you can see, there are four opportunities to get you keyword text onto the web page. The best part is all of these fields are able to be spidered and indexed by search engine spiders. All of this is fairly easy to do, and most web authoring software has the ALT text data field available for your information. If you are using Wordpress, then these functions are available by default.
If you need help getting your site optimized and ready for search engine spiders to crawl and index, please use my contact form and let me know what services you might need. I can perform a SEO survey of your site and recommend which changes to make and why. And for you Kim Kardashian fans, here is one fore reason to use ALT tags, each one of these pictures will bring about 500 unique visitors to this page each month.
Kim Kardashian Bikini
Posted in Promotion, Search Engine Optimization by -
Monday, 29. March 2010
A Successful Blog Starts By Defining Your Audience and Niche
A successful blog can be measured in a number of different ways. The easiest way to measure a blogs success is analytically. How many visitors in the demographic you are targeting are visiting your site? The second way is revenue; how much money, duckets, dollars, chavo, or pesos. And finally, user interaction; is your blog truly Web 2.0?
Successful Blogs Define Audience and Niche
For instance, let’s say you have about dating. There are 180,000,000 pages that relate to “dating” indexed by Google. The chances of someone finding your site by searching for dating are pretty slim. But when you narrow the scope of your blog to free dating, the number of competing pages drops to 41,500,000 pages, about %23 of the total number of matches to dating. And if you take this one word further and make the search absolutely free dating, the total search responses drop to 2,060,000 indexed pages, about %1 of the original search.
So let’s say you are a dating expert, and want to start a blog about free dating. To bring in traffic from search engines, you’ll need to narrow your focus to article or pages with 3 – 6 keywords, often referred to long tail keywords. For example, the following are the top longtail keywords for “free dating”:
- Free dating online
- Free dating site
- Free dating service
- Free online dating services
- Dating for free
These different niche keywords all have to do with your defined audience, people looking for advice on free dating. If your blog has an advertising network showing relevant ads, the chances of increased revenue are maximized from the relevant ads being shown. If you have are looking for interaction with your visitors, the likelihood of people making contact are greater now due how specific each page is.
Now that you are writing your article topics for your target audience, you’ll want to breadcrumb your site. Simply put, if you are writing an article, and you mention a key word that is developed in a different page, use that keyword to link to the page in question. You can even use that keyword to link to a category or tag page. This will help your readers find the articles they are looking for, but as an incidental bonus, your entire site will start to rank better in the search engine results page.
If your site is already written, don’t worry. You can go back and make minor edits to individual pages to better optimize keywords, keyword density, and intrasite linking strategy. By employing these tips you can turn a broad keyword into longtail keyword magic.
Posted in Content Writing, Search Engine Optimization by -
Monday, 8. March 2010
Old Blog Posts Still Have Relevant Information
Old blog posts often have relevant information. But it is quite common that after the blog post reaches its first birthday, it might only garner %1 of the page views from 1 year of age forward. How do you get visitors to read these older articles?
If you haven’t done anything to promote these pages, then chances are the majority of the traffic that these article receive are from search engines. And there is nothing wrong with this. But to capitalize on these older blog posts, you’ll need to be proactive about Search Engine Optimization and Internet Promotion.
Before you start linking to old posts, you need to reread the blog posts to remember the flavor of the article. Next, go through your current articles and find the two most related and add the link as textual links. At the bottom of the post add a small sentence that says. “If you liked this, I recommend this Search Engine Optimization article.”
Another great way to get traffic to these older posts is to have a recommended reading list in your blog roll. This is simply a links section using your targeted keywords and pointing the links to the articles you want people to read. I recommend changing up your recommended articles on a bi-weekly or monthly basis.
One last way is internet promotion through social media. When you comment on other blogs, use a targeted keyword in the name section, and then place a link to the article in the website section. Another way is to post a link in Twitter. Finally, add links to your Facebook and Myspace pages.
Armed with these tools, you’ll be able to get more traffic to these deep links and also offer your visitors great articles at the same time.
Posted in How To..., Search Engine Optimization by -
