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Search Engine Optimziation – Site Structure For Blogs

Saturday, 6. March 2010

Site Structure For Blogs Helps Search Engine Positioning

Site structure helps websites position well in the search engine results page. This is a well known fact.  For the webmaster that is making a traditional static website, site structure is fairly straightforward. Decide what the site is about, choose the directory branch hierarchy, narrow down to more specific categories, and then drill down to specific topics.

Site structure for bloggers isn’t quite as straightforward. The blog platform has certain code constraints that make it a little more of a challenge to optimize your site structure. This article is going to focus on optimizing the Wordpress blog platform.

Planning site structure for blogs

The first step to getting the site structure correct for a blog is to figure out what the logical categories will be. The best way to determine a logical category hierarchy is to use the Google Keyword Tool. Enter your keyword, type in the security code, and click “Get Keyword Ideas”. I used dating as my keyword. From there, you have a list of longtail keywords. From there, you should pick keywords that can support many different articles. I would choose online dating, ethnic dating, religious dating, dating services, and dating advice.

Next you need to set-up your blog to accept your site structure hierarchy. First you click on the dash board button in the top left.

Next you click on Settings. In the Settings tab you need to click on Permalinks.

The last step is to ensure the radio button, “Custom Structure” is checked. In the User Field next to it, type in ” /%category%/%postname%/ “. Next click the ” Save Changes ” button.

The outcome will be similar to http://ez-internet-money.com/category/how-to/search-engine-optimization/ For more information, Matt Cutts from Google comments on site structure in this Google Search Engine Optimization video.

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Tips To Optimize Your Blog For Search Engine Success

Sunday, 7. February 2010

Get more readers by using these simple optimization tips

The whole idea of writing is to be able to convey your thoughts to other people. But even if you are a talented writer, all is lost if people don’t read your blog. If you are serious about what you write then you have to optimize your blog for search engine success.

Search engine optimization for your blog really isn’t all that hard. By following these simple tips, you can bring more readers to your blog and get your word out to a wider global audience.

• Have a content strategy, and arrange your blog around it. A is an ongoing project and you need post with relevant content on a regular basis.
• Use a canonical file system to optimize your site for easy indexing. Using a date or a post number is counterproductive for Search Engine Optimization.
• Optimize audio files, images, and video relevant keyword meta-data. For example, use ALT Text in your image properties and use keywords in the links to your audio and video files.
• Don’t forget that outbound links get inbound links.
• As you build your blog, add links to deeper, older articles on your blog. Use keyword rich anchor text for those links. You’ll help people find relevant articles and help the search engines find important content.
• Posts gain better rank with age. Not only from the birth date of the page/post, but also as the post gets linked to naturally. Use this rank to your advantage by using keyword rich content to link to newer articles; spread the wealth!
• Write clear and concise titles with your top key word(s).
• Ask questions and leave some posts open ended to engage your readers.

As you have read, these blog optimization tips are fairly easy to implement and don’t require too much effort to do so.

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