Friday, 14. May 2010
Internet Marketing can “ad” a boost of traffic to your site
In today’s internet culture, getting the message out about what your site is offering can be a difficult challenge. Sure, what you have to offer could really help people, or save them money, or revolutionize politics. But if people aren’t finding your site, then what good is your message, product, or service? Isn’t search engine optimization ( SEO ) supposed to bring throngs of traffic to your site? I say not necessarily.
SEO is meant to accomplish a few different things. First and foremost, SEO optimizes your website for search engines to find, follow the links on your site, read and interpret what your site is about, index your site, and then show your site within a search engine results page. Ok, so let’s assume that you rank number one on Google for neoprene accessories. That in itself won’t bring you a great deal of traffic. So how do you bring in more traffic?
Internet marketing to boost relevant traffic
One of the easiest ways to boost traffic with internet marketing is to tap into pop culture. The company that sells neoprene accessories could tap into connecting their product to iPods and urban culture. And this can be as simple as featuring their product in a 30 second video on the website, blog posts featuring their product in different urban settings, and pictures of their product being used by young trend setting college students. After those are in place a simple short ran advertising spots on Facebook, Myspace, other popular high traffic sites will get the traffic jump started.
After traffic starts coming in, analyze your traffic sources to determine which internet marketing efforts are performing and which ones aren’t. Trim out the sites that aren’t performing. What you’re left with is your core advertising demographic. At this point your have to decide if your advertising budget can afford to bring in another site that has the same demographic as your core site(s). If not, you may want to consider cutting your core site(s) click-thru’s in half and spread the advertising money across the other sites in your demographics.
Once you get the core advertising site(s) down to a science, do you know when to get out? Some people say stick with an ad as long as it is working. Others say drop the ad after a certain point, and there is also a school of thought of rotating in new ads to keep the ad spot looking fresh. Certainly, if you are a non-profit entity your getting out position is fairly easy, when your funding stream dries up. As an internet marketer, this is my position, it is time to look at getting out of an advertisement spot when your organic traffic has increased %30 -%60 of the original amount. Now this percentage can be what ever amount you want, or you can have a conversion amount also.
Internet Marketing Goes Viral
The end goal is your site, message, video,e-book, etc to go viral. By this I mean it gets forwarded by people automatically without prompting or incentives. It’s at this point you know your site has made it to the big leagues. You’ll have more traffic than you’ll know what do do with, and chances are you’ll need your own dedicated server. Even if you don’t run paid ads, you can use link building to help bring in traffic and increase the popularity of your site. Whether you do it yourself, pay for someone else to do it, or prefer to run paid ads for you, internet marketing picks up the slack until your organic traffic gets to the level you want.
Posted in Promotion by -
Sunday, 4. April 2010
Adsense Keyword Value – Easy Internet Profit
Easy internet profit can be made using Google Adsense, well at least in theory. But it take more than a website and Google Adsense to make money. If your site is strictly made to profit from Adsense, you’ll really need to maximize long-tail keyword research. To maximize your profits, you need to know how much each long tail keyword is worth to Google. Once you know how much Google stands to make, you can extrapolate how much you could earn with each click.
Plug In Profits With Adwords Traffic Estimator
For example, if you were a webmaster writing a dating website, the first step would be to decide your audience. The next step would be to research which longtail keywords are naturally associated with dating. This is easily done by using the Google AdWords Keyword Tool. Once you have a list of long tail key words, you’ll need to paste these keywords into the Google Adwords Traffic Estimator. The results of this search will give you the price range for the top three positions of each keyword selection.
Now that you have an idea which keywords pay the best, you can tailor your pages and articles to give you the best return.
- Write your page with a keyword density of %3 – %5
- Include your keyword in the page title and URL
- Ensure keyword placement at the beginning, middle, and end of the article
- Use synonyms of your chosen keyword
- Utilize Adsense section targeting to increase ad relevancy
So when I used these steps on an imaginary online dating service site I found the following key words to have the most searches and the highest payout:
- online dating service
- online dating services
- free online dating service
- free online dating services
- free dating
- dating personals
For just this selection of dating keywords, the range was $1.32 – $4.14. The average $2.04 per click. After you decide your site structure, you would write your core pages around these lucrative dating keywords. Remember to wrap the main body of text with the section targeting code:
” <!– google_ad_section_start –> Main dating keywords text that is fully optimized. <!– google_ad_section_end –> “
I have a really helpful keyword section targeting article to help you along with this also. Good luck with your Google Adsense program. Remember to bookmark this blog and to check back often for informative Search Engine Optimization articles.
Posted in Advertising Programs, Money Making Programs, Search Engine Optimization by -
Monday, 29. March 2010
A Successful Blog Starts By Defining Your Audience and Niche
A successful blog can be measured in a number of different ways. The easiest way to measure a blogs success is analytically. How many visitors in the demographic you are targeting are visiting your site? The second way is revenue; how much money, duckets, dollars, chavo, or pesos. And finally, user interaction; is your blog truly Web 2.0?
Successful Blogs Define Audience and Niche
For instance, let’s say you have about dating. There are 180,000,000 pages that relate to “dating” indexed by Google. The chances of someone finding your site by searching for dating are pretty slim. But when you narrow the scope of your blog to free dating, the number of competing pages drops to 41,500,000 pages, about %23 of the total number of matches to dating. And if you take this one word further and make the search absolutely free dating, the total search responses drop to 2,060,000 indexed pages, about %1 of the original search.
So let’s say you are a dating expert, and want to start a blog about free dating. To bring in traffic from search engines, you’ll need to narrow your focus to article or pages with 3 – 6 keywords, often referred to long tail keywords. For example, the following are the top longtail keywords for “free dating”:
- Free dating online
- Free dating site
- Free dating service
- Free online dating services
- Dating for free
These different niche keywords all have to do with your defined audience, people looking for advice on free dating. If your blog has an advertising network showing relevant ads, the chances of increased revenue are maximized from the relevant ads being shown. If you have are looking for interaction with your visitors, the likelihood of people making contact are greater now due how specific each page is.
Now that you are writing your article topics for your target audience, you’ll want to breadcrumb your site. Simply put, if you are writing an article, and you mention a key word that is developed in a different page, use that keyword to link to the page in question. You can even use that keyword to link to a category or tag page. This will help your readers find the articles they are looking for, but as an incidental bonus, your entire site will start to rank better in the search engine results page.
If your site is already written, don’t worry. You can go back and make minor edits to individual pages to better optimize keywords, keyword density, and intrasite linking strategy. By employing these tips you can turn a broad keyword into longtail keyword magic.
Posted in Content Writing, Search Engine Optimization by -
