Search Engine Optimziation – Site Structure For Blogs

Saturday, 6. March 2010

Site Structure For Blogs Helps Search Engine Positioning

Site structure helps websites position well in the search engine results page. This is a well known fact.  For the webmaster that is making a traditional static website, site structure is fairly straightforward. Decide what the site is about, choose the directory branch hierarchy, narrow down to more specific categories, and then drill down to specific topics.

Site structure for bloggers isn’t quite as straightforward. The blog platform has certain code constraints that make it a little more of a challenge to optimize your site structure. This article is going to focus on optimizing the Wordpress blog platform.

Planning site structure for blogs

The first step to getting the site structure correct for a blog is to figure out what the logical categories will be. The best way to determine a logical category hierarchy is to use the Google Keyword Tool. Enter your keyword, type in the security code, and click “Get Keyword Ideas”. I used dating as my keyword. From there, you have a list of longtail keywords. From there, you should pick keywords that can support many different articles. I would choose online dating, ethnic dating, religious dating, dating services, and dating advice.

Next you need to set-up your blog to accept your site structure hierarchy. First you click on the dash board button in the top left.

Word Press Site Structure Step One

Next you click on Settings. In the Settings tab you need to click on Permalinks.

Word Press Site Structure

The last step is to ensure the radio button, “Custom Structure” is checked. In the User Field next to it, type in ” /%category%/%postname%/ “. Next click the ” Save Changes ” button.

The outcome will be similar to http://ez-internet-money.com/category/how-to/search-engine-optimization/ For more information, Matt Cutts from Google comments on site structure in this Google Search Engine Optimization video.

I Phone Apps That Save You Money (pt. 2)

Saturday, 6. March 2010

Phone Apps that Will Save You Money – Part 2

Published March 4, 2010 by Kathryn on Dial A Phone

There are tons of phone apps out there for the iPhone, the Android phones and BlackBerry handsets. Perhaps the best apps are the ones that allow you to save money. And boy, there are lots of those! Following on from yesterday, here are a few more favourites.

iBarcode. Use this barcode app on your iPhone to enter the barcode or name of a product and find retailers in the same area offering a better price.

iFareFinder. Get the best price on flights using this iPhone app.

iWant. If you’re out and about and want something (such as food) you can save money by locating the place closest to you that has what you want.

iXpense It. This is a great iPhone app for people who want to track daily spending and use the information to stick to a monthly budget.

Kids Eat Free. There are many restaurants that allow kids to eat free. Find them easily with this iPhone app.

Local Reuse. This is an iPhone app that works similarly to the Freecycle organization.

Local Sale Finder. This is a free iPhone app that does exactly what its name suggests.

Meter Readings. Track your household bills for energy and water. This allows you to pay attention to reducing those bills over time.

miBudget. This personal finance app for BlackBerry users works for both business and personal accounting.

Mileage Manager. Many people use this BlackBerry app to track mileage for reimbursement from their employers. It can also be used to increase your awareness of how many miles you travel; cutting back will save you money.

Mini Mortgage Manager. Get a really good idea of how much money you’re spending on your home mortgage using this inexpensive app.

Mint. Use the mobile app for this popular money-tracking website to do your budgeting on the go.

Mobile Allowance. This is a great app for O2 customers who frequently go over their minutes or data plans. It allows for easy tracking of your mobile account so that you don’t ever waste any money.

MobiQpons. This is a great iPhone app that delivers vouchers directly to your phone.

MobyQuote. This BlackBerry app is a great tool for getting quotes on loan repayments.

Money for Blackberry. This is a terrific BlackBerry app for people who want to track their money on the go.

Money Saver. This is an iPhone app that uses mobile flash cards to provide you with a wealth of money-saving tips.

Mortgage Calculator Pro. This is a comprehensive phone app for BlackBerry users that allows you to get a good picture of your mortgage spending.

My Budget Money Management. This is a genius iPhone app that helps you to track your spending and stick to your budget in order to save money.

My Check Book. Use this app to keep track of your checking account via your BlackBerry so you never again incur fees for withdrawals.

My Coupons. This is an Android app that locates deals near your location using the GPS built into your phone.

My Gas. Want to find the cheapest petrol located close to where you are? This app will make doing that easy for you.

My Water Diary. This is a green iPhone app that allows you to track your water usage. Reducing it will allow you to save money each month.

Nosey Parker. Want to find parking that you don’t have to pay for? That’s what this app is all about.

Petrol Prices Pro. UK phone users will want to use this app to find the least expensive petrol in their area.

I Phone Apps That Save You Money (pt. 1)

Marketing Strategies – Recession Proof Marketing Strategies

Saturday, 6. March 2010

Marketing Strategy For Small Businesses In A Recession

Recession… The word brings shudders to most business and stock owners. But investors see opportunity in a recession. Why, because investors know that during a recession they can get goods and services for less money than during a growth period. They also know that most companies will look to decrease their overhead during a recession. Many of those companies decrease their advertising and marketing amidst the recession.

The savvy investor do not decrease advertising and marketing funding level during a recession. The savvy investor takes a contrarian action by maintaining or increasing advertising and marketing funding.

What A Small Business Manager Or Owner Can Do In A Recession

The most cost effective advertising and marketing avenues are direct marketing through emails,  flyers, post cards, and phone calls. Indirect marketing measures that are cost effective are paid to read emails or other online marketing strategies, traffic exchanges, social networking sites, and viral marketing ebooks.

It is absolutely vital that you increase market share in a shrinking market! While this sounds like a daunting task, it really isn’t. While the competitors are cuttng advertising and marketing funds and thereby shrinking their visibility, the savvy manager/owner is increasing their visibility.

Even though profit margins are shrinking during the recession, branding visibility has increased.  The goal is to  have a profit margin higher than your competition. While you may take as big of a hit as the rest of the businesses in your market segment, you will rebound quicker and be stronger when the market starts to grow. You will have positioned yourself to begin growing earlier than the competition!

I spell opportunity RECESSION!

Get Adobe Flash playerPlugin by wpburn.com wordpress themes