Marketing Strategies – Recession Proof Marketing Strategies
Saturday, 6. March 2010
Marketing Strategy For Small Businesses In A Recession
Recession… The word brings shudders to most business and stock owners. But investors see opportunity in a recession. Why, because investors know that during a recession they can get goods and services for less money than during a growth period. They also know that most companies will look to decrease their overhead during a recession. Many of those companies decrease their advertising and marketing amidst the recession.
The savvy investor do not decrease advertising and marketing funding level during a recession. The savvy investor takes a contrarian action by maintaining or increasing advertising and marketing funding.
What A Small Business Manager Or Owner Can Do In A Recession
The most cost effective advertising and marketing avenues are direct marketing through emails, flyers, post cards, and phone calls. Indirect marketing measures that are cost effective are paid to read emails or other online marketing strategies, traffic exchanges, social networking sites, and viral marketing ebooks.
It is absolutely vital that you increase market share in a shrinking market! While this sounds like a daunting task, it really isn’t. While the competitors are cuttng advertising and marketing funds and thereby shrinking their visibility, the savvy manager/owner is increasing their visibility.
Even though profit margins are shrinking during the recession, branding visibility has increased. The goal is to have a profit margin higher than your competition. While you may take as big of a hit as the rest of the businesses in your market segment, you will rebound quicker and be stronger when the market starts to grow. You will have positioned yourself to begin growing earlier than the competition!
I spell opportunity RECESSION!
