Blog – Getting Visitors To Read Old Posts
Monday, 8. March 2010
Old Blog Posts Still Have Relevant Information
Old blog posts often have relevant information. But it is quite common that after the blog post reaches its first birthday, it might only garner %1 of the page views from 1 year of age forward. How do you get visitors to read these older articles?
If you haven’t done anything to promote these pages, then chances are the majority of the traffic that these article receive are from search engines. And there is nothing wrong with this. But to capitalize on these older blog posts, you’ll need to be proactive about Search Engine Optimization and Internet Promotion.
Before you start linking to old posts, you need to reread the blog posts to remember the flavor of the article. Next, go through your current articles and find the two most related and add the link as textual links. At the bottom of the post add a small sentence that says. “If you liked this, I recommend this Search Engine Optimization article.”
Another great way to get traffic to these older posts is to have a recommended reading list in your blog roll. This is simply a links section using your targeted keywords and pointing the links to the articles you want people to read. I recommend changing up your recommended articles on a bi-weekly or monthly basis.
One last way is internet promotion through social media. When you comment on other blogs, use a targeted keyword in the name section, and then place a link to the article in the website section. Another way is to post a link in Twitter. Finally, add links to your Facebook and Myspace pages.
Armed with these tools, you’ll be able to get more traffic to these deep links and also offer your visitors great articles at the same time.
