Saturday, 6. March 2010
Marketing Strategy For Small Businesses In A Recession
Recession… The word brings shudders to most business and stock owners. But investors see opportunity in a recession. Why, because investors know that during a recession they can get goods and services for less money than during a growth period. They also know that most companies will look to decrease their overhead during a recession. Many of those companies decrease their advertising and marketing amidst the recession.
The savvy investor do not decrease advertising and marketing funding level during a recession. The savvy investor takes a contrarian action by maintaining or increasing advertising and marketing funding.
What A Small Business Manager Or Owner Can Do In A Recession
The most cost effective advertising and marketing avenues are direct marketing through emails, flyers, post cards, and phone calls. Indirect marketing measures that are cost effective are paid to read emails or other online marketing strategies, traffic exchanges, social networking sites, and viral marketing ebooks.
It is absolutely vital that you increase market share in a shrinking market! While this sounds like a daunting task, it really isn’t. While the competitors are cuttng advertising and marketing funds and thereby shrinking their visibility, the savvy manager/owner is increasing their visibility.
Even though profit margins are shrinking during the recession, branding visibility has increased. The goal is to have a profit margin higher than your competition. While you may take as big of a hit as the rest of the businesses in your market segment, you will rebound quicker and be stronger when the market starts to grow. You will have positioned yourself to begin growing earlier than the competition!
I spell opportunity RECESSION!
Posted in How To..., Promotion by -
Monday, 25. January 2010
Social media sites are a good promotion tool
Website promotion has become much easier since the advent of social media site. Social media sites, also referred to as Web 2.0 site, allows people to exchange comments, pictures, documents, and other interesting items instantaneously. These social media sites include:
- Social networking sites such as Facebook, Myspace, and Yuwie;
- Blogging sites such as Twitter, Blogger, Wordpress, and Typepad;
- Topic specific bulletin board forums;
- Social bookmarking sites such as Delicious, Stumbleupon, Digg, Redit, and Newsvine.
Promoting your site from these social networking avenues can bring highly targeted traffic to your site. You shouldn’t rely solely on social media as your promotion tools though. You’ll find the the demographics visiting your site will tend to be the same. But this is a great place to start because it is free to join and you’ll begin to bring in traffic from day one.
Posted in Promotion by -
Sunday, 24. January 2010
This article was originally posted at Google AdWords Tax Calculator
Many experienced advertisers realize that there are many gotchas in the AdWords system…optimization tools and default setting which optimize to boost Google’s yield at the expense of unsuspecting advertisers, who don’t yet know what match types are or that their ads are syndicated to content sites by default.
To help new advertisers get past many of the gotchas we created the Google AdWords tax calculator – a free utility which highlights many stumbling blocks that catch new AdWords advertisers.
Given that each keyword market is unique it would be impossible to make a tool that was 100% accurate in every situation, but the goal of this tool was to simply highlight common issues, and help new advertisers address them. Individual efficiency gains may be greater or smaller than the rough initial estimates the tool provides.
Please let us know what you think, as we will gladly iterate this calculator to make it better if you have some great ideas you think we should include in it. Like all of Google’s products, our calculator is starting out in beta 
If you liked this article, then you might like this Adsense How To article.
Posted in Advertising Programs, Promotion by Giovanna -
