Wednesday, 12. May 2010
ALT tags bring visitors to your site from image searches
Search engine optimization is all about getting ranked high in the search engine results page for a specific search query. And ALT attributes for your your images and other other media do indeed help your web page rank higher if the ALT tags are indeed keywords your are trying to rank for. But does it matter to you if your visitors land on your page because they are looking for information on Kim Kardashian or looking for pictures of Kim Kardashian?
This is the main difference between using image ALT tags for SEO and image ALT attributes for internet promotion. If you care about organic search engine results, then use the ALT tags to gain that last bit of SEO juice to give you that edge. If you care more about traffic, then ALT attributes could bring you more traffic naturally than the normal search engine results page does, either way you won’t lose by using image ALT tags.
Kim Kardashian is tagged on my webpage
If you are ready for better placement in the search engine results page and more traffic from image searches, then it is time to supercharge your images. If you examine the Kim Kardashian bikini tag below…
- Kim Kardashian Bikini
… you’ll find the following information:
- Image Title: Kim Kardashian Bikini
- Image Location: kim_bikini.jpg
- Alt Text: Kim Kardashian Bikini
- WP Caption Text: Kim Kardashian Bikini
As you can see, there are four opportunities to get you keyword text onto the web page. The best part is all of these fields are able to be spidered and indexed by search engine spiders. All of this is fairly easy to do, and most web authoring software has the ALT text data field available for your information. If you are using Wordpress, then these functions are available by default.
If you need help getting your site optimized and ready for search engine spiders to crawl and index, please use my contact form and let me know what services you might need. I can perform a SEO survey of your site and recommend which changes to make and why. And for you Kim Kardashian fans, here is one fore reason to use ALT tags, each one of these pictures will bring about 500 unique visitors to this page each month.
Kim Kardashian Bikini
Posted in Promotion, Search Engine Optimization by -
Saturday, 8. May 2010
Why Not To Buy Recycled Adsense Ready Sites
I recently read the article, “Purchasing new Adsense ready site” and felt compelled to blog about this. A recycled adsense site is a website that has content written to perform well with Google adsense. Then the site is sold wholesale to unscrupulous webmasters for the sole purpose of making money with adsense. While I am all for making adsense sites and content writing sites to sell for profit, it is my professional ethical belief that flooding the internet with duplicate content is wrong.
These sites add nothing of real value for the internet community. Sure, the basic content may be useful to the visitor, or the adsense ads that are generated by the content may be of use, but over all it they are a nuisance to people. Finding the same content on four different sites while performing a longtail keyword search is very annoying.
Google’s Content Guidelines
Google wants fresh and relevant sites to crawl and index. Additionally, Google specifically warns against using duplicate content [1] . While some content management systems automatically use excerpts, use blocks of text in other places, or use sequential pages of blog posts and canonical articles, sites that are bought and sold in bulk may be reported as spam and be penalized by lowering the rank or removal from the index all together.
Spamsense Sites Still Make Money
One might wonder, “If Google penalizes or removes a site for spam, how does it make money?” This is actually really easy to answer. First these site use a different advertising system that doesn’t penalize for duplicate content. Second, the webmaster uses an aggressive internet marketing strategy that includes link building, sponsored links, paid traffic generators, paid to read emails (PTR), and paid to surf programs (PTP).
These spam sites do require money to make money. But if the keywords are chosen carefully and the internet marketing is done on the cheap, then they can be moderately successful. And thus the reason these sites are sold wholesale.
Ultimately it is up to the webmaster to decide on the business ethics and how they pertain to internet websites. I highly encourage more research into this subject before proceeding. Not only can one site be banned, but if you have many of these different sites residing on a dedicated server, that server’s IP address could be banned. If you have any questions or comments feel free to leave a comment or use the contact page to get in touch with me.
[1] Duplicate Content – Webmaster Tools Help. Google. Web. 8 May 2010. <http://www.google.com/support/webmasters/bin/answer.py?answer=66359>
Posted in Adsense by -
Sunday, 4. April 2010
Adsense Keyword Value – Easy Internet Profit
Easy internet profit can be made using Google Adsense, well at least in theory. But it take more than a website and Google Adsense to make money. If your site is strictly made to profit from Adsense, you’ll really need to maximize long-tail keyword research. To maximize your profits, you need to know how much each long tail keyword is worth to Google. Once you know how much Google stands to make, you can extrapolate how much you could earn with each click.
Plug In Profits With Adwords Traffic Estimator
For example, if you were a webmaster writing a dating website, the first step would be to decide your audience. The next step would be to research which longtail keywords are naturally associated with dating. This is easily done by using the Google AdWords Keyword Tool. Once you have a list of long tail key words, you’ll need to paste these keywords into the Google Adwords Traffic Estimator. The results of this search will give you the price range for the top three positions of each keyword selection.
Now that you have an idea which keywords pay the best, you can tailor your pages and articles to give you the best return.
- Write your page with a keyword density of %3 – %5
- Include your keyword in the page title and URL
- Ensure keyword placement at the beginning, middle, and end of the article
- Use synonyms of your chosen keyword
- Utilize Adsense section targeting to increase ad relevancy
So when I used these steps on an imaginary online dating service site I found the following key words to have the most searches and the highest payout:
- online dating service
- online dating services
- free online dating service
- free online dating services
- free dating
- dating personals
For just this selection of dating keywords, the range was $1.32 – $4.14. The average $2.04 per click. After you decide your site structure, you would write your core pages around these lucrative dating keywords. Remember to wrap the main body of text with the section targeting code:
” <!– google_ad_section_start –> Main dating keywords text that is fully optimized. <!– google_ad_section_end –> “
I have a really helpful keyword section targeting article to help you along with this also. Good luck with your Google Adsense program. Remember to bookmark this blog and to check back often for informative Search Engine Optimization articles.
Posted in Advertising Programs, Money Making Programs, Search Engine Optimization by -
