Monday, 29. March 2010
A Successful Blog Starts By Defining Your Audience and Niche
A successful blog can be measured in a number of different ways. The easiest way to measure a blogs success is analytically. How many visitors in the demographic you are targeting are visiting your site? The second way is revenue; how much money, duckets, dollars, chavo, or pesos. And finally, user interaction; is your blog truly Web 2.0?
Successful Blogs Define Audience and Niche
For instance, let’s say you have about dating. There are 180,000,000 pages that relate to “dating” indexed by Google. The chances of someone finding your site by searching for dating are pretty slim. But when you narrow the scope of your blog to free dating, the number of competing pages drops to 41,500,000 pages, about %23 of the total number of matches to dating. And if you take this one word further and make the search absolutely free dating, the total search responses drop to 2,060,000 indexed pages, about %1 of the original search.
So let’s say you are a dating expert, and want to start a blog about free dating. To bring in traffic from search engines, you’ll need to narrow your focus to article or pages with 3 – 6 keywords, often referred to long tail keywords. For example, the following are the top longtail keywords for “free dating”:
- Free dating online
- Free dating site
- Free dating service
- Free online dating services
- Dating for free
These different niche keywords all have to do with your defined audience, people looking for advice on free dating. If your blog has an advertising network showing relevant ads, the chances of increased revenue are maximized from the relevant ads being shown. If you have are looking for interaction with your visitors, the likelihood of people making contact are greater now due how specific each page is.
Now that you are writing your article topics for your target audience, you’ll want to breadcrumb your site. Simply put, if you are writing an article, and you mention a key word that is developed in a different page, use that keyword to link to the page in question. You can even use that keyword to link to a category or tag page. This will help your readers find the articles they are looking for, but as an incidental bonus, your entire site will start to rank better in the search engine results page.
If your site is already written, don’t worry. You can go back and make minor edits to individual pages to better optimize keywords, keyword density, and intrasite linking strategy. By employing these tips you can turn a broad keyword into longtail keyword magic.
Posted in Content Writing, Search Engine Optimization by -
Thursday, 4. March 2010
Adsense – Getting the most out of your keywords
Adsense by Google can be a tremendous tool to the online entrepreneur. For those that prefer to write to earn easy internet money, Adsense is a staple of their income. This is because Google is respected in the fact that they deliver highly relevant results and trusted because they do not deliver malicious sites in their products.
But are you getting the most of your Adsense ads as a article writer, blogger, or webmaster? When you perform a periodic quality review of your site, are keyword relevant Adsense ads always being displayed? If keyword relevant ads aren’t being delivered %90 of the time, you could have two problems. The first and most costly is not having the right keyword combination’s in your content. The second, and easier to fix, is that you have not optimized your article, blog, or web page for the ads you want to display.
Adsense section targeting
Adsense section targeting allows you to suggest relevant content to Google. This is easily accomplished by adding a small amount of code to your your blog content, HTML, or PHP code. In layman terms, you tell Google which content is important and which isn’t. This is accomplished in two ways.
- The first is by telling Google which content to ignore. You do this by adding the code <!– google_ad_section_start(weight=ignore) –> This content is for Google Adsense to ignore… <!– google_ad_section_end –> . This is best used when there is a certain block of content that doesn’t match what your article, log, or web page is about. Be careful on how you use this as it is possible that it could exclude very profitable ads. I recommend using it only to exclude competitors. For example, if you are ghostwriter, you might write about certain aspects of ghostwriting that your competitors fall short in. You would definitely want to add this code to prevent your competitors ads to show up.
- Alternately, if you are a full service SEO consultant and you want to target your content writing skills, you would tell Google what to concentrate on. To do this, you would add the code <!– google_ad_section_start –> This is the content you want Google to focus on in your Adsense campaign <!– google_ad_section_end –> .
For the best results, you have to include general content and keyword specific content. For example, if your code looks like this: <!– google_ad_section_start –> Ghostwriter <!– google_ad_section_end –> your ads will all revolve around this specific keyword. If Google can not provide this ad,your site will provide a Public Service Ad (PSA). A PSA will not provide revenue if clicked on. To prevent this, make sure your start and end code wraps a large section of content. This will allow Google Adsense to deliver similar content over %90 of the time.
By following these simple rules found in the Google Adsense Targeting page, you can improve the profitability of your blog or website.
Posted in Adsense, Advertising Programs, Content Writing, How To... by -
Wednesday, 3. March 2010
How to Become a Ghost Writer
By: Pinky Mcbanon
Article writing is an important aspect in the development of Internet businesses these days. It is a well-known fact that quality, informative and entertaining content is king and have the potential to generate traffic and subsequently sales. However, not everybody has the time to be able to continuously produce quality content; either due to time or idea etc. This is when the services of a ghostwriter can come into the picture.
Just what exactly is a ghostwriter? A ghost writer is someone who provides article or content writing services for others but whose identity remain anonymous. This is because you often write for some form of expert in the respective fields. It could be an expert in the field of travel; in the field of health; in the field of Internet marketing and so on. In other words, you write under a different person’s persona without revealing your name and identity in the process.
If you are interested in becoming a successful ghostwriter, the first step you have to do is to is to build up your knowledge base extensively. Ghostwriters are often well-versed in a wide-array of topics and subjects. This is to enable them to write freely and ghostwrite as natural as possible and sound convincing at the same time. For instance, if you are given a ghostwriting project on an Ebook on Internet marketing, your knowledge on the subject has to be comprehensive; as if you are an expert Internet marketer writing his/her experience.
Next, ghostwriters are also known to be able to work under pressure with tight deadlines. In order to work towards that, you will have to start off with smaller projects to know your capabilities. Find out how many articles you are able to produce in a day and the likes.
If and when possible, start having a website where you will be able to promote and provide your ghostwriting services. If you are merely starting, your main task would be to attract visitors and also potential customers. Once you succeed in doing that, you will need to have good testimonials from your clients to further boost your credibility as a ghostwriter.
The above are some basic steps on how you can become a ghostwriter. Coupled with passion and perseverance, you will be able to succeed as a ghostwriter who is able to write on just any topic and subject.
Author Resource:->
Pinky is a mom with 3 school children. A Systems Engineer, an Independent Medical Billing and Coding Consultant. Her blog focuses on stay-at-home moms, dads and students who wants to work at home, build homebased business or just browsing her blog with a lot of information to gain! Visit her useful blog at http://ezonlinebusiness.blogspot.com/
Article From HowToBecome.info
Posted in Content Writing, How To... by -
