Saturday, 8. May 2010
Why Not To Buy Recycled Adsense Ready Sites
I recently read the article, “Purchasing new Adsense ready site” and felt compelled to blog about this. A recycled adsense site is a website that has content written to perform well with Google adsense. Then the site is sold wholesale to unscrupulous webmasters for the sole purpose of making money with adsense. While I am all for making adsense sites and content writing sites to sell for profit, it is my professional ethical belief that flooding the internet with duplicate content is wrong.
These sites add nothing of real value for the internet community. Sure, the basic content may be useful to the visitor, or the adsense ads that are generated by the content may be of use, but over all it they are a nuisance to people. Finding the same content on four different sites while performing a longtail keyword search is very annoying.
Google’s Content Guidelines
Google wants fresh and relevant sites to crawl and index. Additionally, Google specifically warns against using duplicate content [1] . While some content management systems automatically use excerpts, use blocks of text in other places, or use sequential pages of blog posts and canonical articles, sites that are bought and sold in bulk may be reported as spam and be penalized by lowering the rank or removal from the index all together.
Spamsense Sites Still Make Money
One might wonder, “If Google penalizes or removes a site for spam, how does it make money?” This is actually really easy to answer. First these site use a different advertising system that doesn’t penalize for duplicate content. Second, the webmaster uses an aggressive internet marketing strategy that includes link building, sponsored links, paid traffic generators, paid to read emails (PTR), and paid to surf programs (PTP).
These spam sites do require money to make money. But if the keywords are chosen carefully and the internet marketing is done on the cheap, then they can be moderately successful. And thus the reason these sites are sold wholesale.
Ultimately it is up to the webmaster to decide on the business ethics and how they pertain to internet websites. I highly encourage more research into this subject before proceeding. Not only can one site be banned, but if you have many of these different sites residing on a dedicated server, that server’s IP address could be banned. If you have any questions or comments feel free to leave a comment or use the contact page to get in touch with me.
[1] Duplicate Content – Webmaster Tools Help. Google. Web. 8 May 2010. <http://www.google.com/support/webmasters/bin/answer.py?answer=66359>
Posted in Adsense by -
Thursday, 4. March 2010
Adsense – Getting the most out of your keywords
Adsense by Google can be a tremendous tool to the online entrepreneur. For those that prefer to write to earn easy internet money, Adsense is a staple of their income. This is because Google is respected in the fact that they deliver highly relevant results and trusted because they do not deliver malicious sites in their products.
But are you getting the most of your Adsense ads as a article writer, blogger, or webmaster? When you perform a periodic quality review of your site, are keyword relevant Adsense ads always being displayed? If keyword relevant ads aren’t being delivered %90 of the time, you could have two problems. The first and most costly is not having the right keyword combination’s in your content. The second, and easier to fix, is that you have not optimized your article, blog, or web page for the ads you want to display.
Adsense section targeting
Adsense section targeting allows you to suggest relevant content to Google. This is easily accomplished by adding a small amount of code to your your blog content, HTML, or PHP code. In layman terms, you tell Google which content is important and which isn’t. This is accomplished in two ways.
- The first is by telling Google which content to ignore. You do this by adding the code <!– google_ad_section_start(weight=ignore) –> This content is for Google Adsense to ignore… <!– google_ad_section_end –> . This is best used when there is a certain block of content that doesn’t match what your article, log, or web page is about. Be careful on how you use this as it is possible that it could exclude very profitable ads. I recommend using it only to exclude competitors. For example, if you are ghostwriter, you might write about certain aspects of ghostwriting that your competitors fall short in. You would definitely want to add this code to prevent your competitors ads to show up.
- Alternately, if you are a full service SEO consultant and you want to target your content writing skills, you would tell Google what to concentrate on. To do this, you would add the code <!– google_ad_section_start –> This is the content you want Google to focus on in your Adsense campaign <!– google_ad_section_end –> .
For the best results, you have to include general content and keyword specific content. For example, if your code looks like this: <!– google_ad_section_start –> Ghostwriter <!– google_ad_section_end –> your ads will all revolve around this specific keyword. If Google can not provide this ad,your site will provide a Public Service Ad (PSA). A PSA will not provide revenue if clicked on. To prevent this, make sure your start and end code wraps a large section of content. This will allow Google Adsense to deliver similar content over %90 of the time.
By following these simple rules found in the Google Adsense Targeting page, you can improve the profitability of your blog or website.
Posted in Adsense, Advertising Programs, Content Writing, How To... by -
