Thursday, 4. March 2010
Adsense – Getting the most out of your keywords
Adsense by Google can be a tremendous tool to the online entrepreneur. For those that prefer to write to earn easy internet money, Adsense is a staple of their income. This is because Google is respected in the fact that they deliver highly relevant results and trusted because they do not deliver malicious sites in their products.
But are you getting the most of your Adsense ads as a article writer, blogger, or webmaster? When you perform a periodic quality review of your site, are keyword relevant Adsense ads always being displayed? If keyword relevant ads aren’t being delivered %90 of the time, you could have two problems. The first and most costly is not having the right keyword combination’s in your content. The second, and easier to fix, is that you have not optimized your article, blog, or web page for the ads you want to display.
Adsense section targeting
Adsense section targeting allows you to suggest relevant content to Google. This is easily accomplished by adding a small amount of code to your your blog content, HTML, or PHP code. In layman terms, you tell Google which content is important and which isn’t. This is accomplished in two ways.
- The first is by telling Google which content to ignore. You do this by adding the code <!– google_ad_section_start(weight=ignore) –> This content is for Google Adsense to ignore… <!– google_ad_section_end –> . This is best used when there is a certain block of content that doesn’t match what your article, log, or web page is about. Be careful on how you use this as it is possible that it could exclude very profitable ads. I recommend using it only to exclude competitors. For example, if you are ghostwriter, you might write about certain aspects of ghostwriting that your competitors fall short in. You would definitely want to add this code to prevent your competitors ads to show up.
- Alternately, if you are a full service SEO consultant and you want to target your content writing skills, you would tell Google what to concentrate on. To do this, you would add the code <!– google_ad_section_start –> This is the content you want Google to focus on in your Adsense campaign <!– google_ad_section_end –> .
For the best results, you have to include general content and keyword specific content. For example, if your code looks like this: <!– google_ad_section_start –> Ghostwriter <!– google_ad_section_end –> your ads will all revolve around this specific keyword. If Google can not provide this ad,your site will provide a Public Service Ad (PSA). A PSA will not provide revenue if clicked on. To prevent this, make sure your start and end code wraps a large section of content. This will allow Google Adsense to deliver similar content over %90 of the time.
By following these simple rules found in the Google Adsense Targeting page, you can improve the profitability of your blog or website.
Posted in Adsense, Advertising Programs, Content Writing, How To... by -
Tuesday, 2. March 2010
Keyword selection for bloggers
If you are blogging to earn money using adsense, then you know how tough it can be to start making money in the beginning. After submitting your site to Bing, Google, and Yahoo you would think people would be able to find your site easy. Think again! You are competing against all of the other bloggers on the internet trying to do the same thing.
Sure there are tools to help optimize your site. And there are ways to use social networking and free traffic sites to bring in traffic. But how does one go about bringing in the targeted traffic that gets people clicking on your adsense ads? The answer is keyword research.
Keyword research with Google AdWords keyword tool
So let’s say you write a dating blog. It is safe to assume that there are may aspects to dating. But which ones should you put more time or emphasis on? First start by navigating to the Google AdWords keyword tool. Once there, type in dating, enter the verification code, and then click “get keyword ideas”.
The next page shows a list of keywords that are related to dating. As you can see, there are a lot of keyword combination’s for dating. There are two columns of relevance to compare. The first is Global Monthly Search Volume and the second is Advertiser Competition. As a niche market writer, you want the most amount of global search exposure and the most amount of advertiser competition.
Simply put, the more amount of Global searches, the better chance of someone finding your article for that key word. As far as advertiser competition, the more competition, the better price per click you will get paid. When choosing your blog theme and key words, using this technique will increase your odds of being profitable.
Site structure based on keywords
One last point about keyword research. It is important to know which keywords are valuable in writing articles. But it is also important to use these targetable key words in your site structure. Many popular blog platforms allow for canonical addressing. This means instead of your post address looking like ez-internet-money.com/p?123.php it looks like http://ez-internet-money.com/advertising-programs/make-easy-internet-money-with-adsense/. As you can see, the category is advertising programs and the title of the post is Make Easy Internet Money With Adsense. By adding simple canonical site structure, your site will perform much better for your targeted key words.
Posted in Advertising Programs, Content Writing, How To..., Search Engine Optimization by -
Friday, 5. February 2010
You can make easy internet money with Google Adsense! If you don’t know what Adesnse is, the layman example is this:
1. You portion a part of your web page to Google Adsense.
2. You upload your Google Adsense code into the HTML portion of your web page.
3. Google examines the content of that web page and displays a small text advertisement in the area of your web page portioned to Adsense.
4. When a visitor clicks on the Adsense advertisement on your web page, you get paid a small portion of money.
It is that simple to make easy internet money with Adsense! Every click is not equal though! Advertisers compete for advertisement links by bidding on keywords. So, if you have a web page about DUI Lawyers in Virginia and a different web page about Mesothelioma Lawyers in New York, each Adsense advertisement would feature custom links for the page. The Mesothelioma Lawyers Adsense links might pay more than the DUI Lawyers links. Google is very tight lipped about how much each link is worth until after someone actually clicks on the link. Once it is clicked on, you get a detailed report in your Adsense manager about how much it was worth.
Once you get enough traffic and clicks on your Adsense ads, you’ll see which links pay the most, which pages draw the most clicks, and which pages make the most money. After that, you adjust your traffic to make the most possible income for you. Now that’s what I call easy internet money!
Posted in Advertising Programs by -
