Ez Internet Money

Adsense – Getting the most out of your keywords

Adsense by Google can be a tremendous tool to the online entrepreneur. For those that prefer to write to earn easy internet money, Adsense is a staple of their income. This is because Google is respected in the fact that they deliver highly relevant results and trusted because they do not deliver malicious sites in their products.

But are you getting the most of your Adsense ads as a article writer, blogger, or webmaster? When you perform a periodic quality review of your site, are keyword relevant Adsense ads always being displayed? If keyword relevant ads aren’t being delivered %90 of the time, you could have two problems. The first and most costly is not having the right keyword combination’s in your content. The second, and easier to fix, is that you have not optimized your article, blog, or web page for the ads you want to display.

Adsense section targeting

Adsense section targeting allows you to suggest relevant content to Google. This is easily accomplished by adding a small amount of code to your your blog content, HTML, or PHP code. In layman terms, you tell Google which content is important and which isn’t. This is accomplished in two ways.

• The first is by telling Google which content to ignore. You do this by adding the code <!– google_ad_section_start(weight=ignore) –> This content is for Google Adsense to ignore… <!– google_ad_section_end –> . This is best used when there is a certain block of content that doesn’t match what your article, log, or web page is about. Be careful on how you use this as it is possible that it could exclude very profitable ads. I recommend using it only to exclude competitors.  For example, if you are ghostwriter, you might write about certain aspects of ghostwriting that your competitors fall short in. You would definitely want to add this code to prevent your competitors ads to show up.
• Alternately, if you are a full service SEO consultant and you want to target your content writing skills, you would tell Google what to concentrate on. To do this, you would add the code <!– google_ad_section_start –> This is the content you want Google to focus on in your Adsense campaign <!– google_ad_section_end –> .

For the best results, you have to include general content and keyword specific content. For example, if your code looks like this: <!– google_ad_section_start –> Ghostwriter <!– google_ad_section_end –> your ads will all revolve around this specific keyword. If Google can not provide this ad,your site will provide a Public Service Ad (PSA). A PSA will not provide revenue if clicked on. To prevent this, make sure your start and end code wraps a large section of content. This will allow Google Adsense to deliver similar content over %90 of the time.

By following these simple rules found in the Google Adsense Targeting page, you can improve the profitability of your blog or website.